ghd Platinum Flat Iron Review

The Platinum Styler by GHD promises to protect your hair and increase its shine by maintaining a constant temperature. Whether you’re going for classic straight locks, bouncy curls or sassy waves, it claims to be a great all-round tool which won’t fry your hair. So let’s take a look!

What You Need To Know

The GHD Platinum Styler delivers consistent heat at 365ºF / 185ºC, which according to the brand is the optimal styling temperature to create your perfect look without compromising your hair’s health.

This is an ideal option for anyone who uses a styling tool on a regular basis, as exposing your hair to lower heat can reduce breakages and increase its shine. It’s also a good choice if you have colored or chemically treated hair, as it’s more gentle on your locks and helps intensify your color.

Thanks to its rounded edges, this styler can be used to create beautifully straight hair or luscious curls. It seems to be a versatile tool that takes the guilt out of using a flat iron.

If you have thick, coarse hair, you might find you require a higher temperature than this styler offers. If this is the case, you could also consider the Bio Ionic 10X Styling Iron.

Before you decide on the right styler for you, think about how often you’ll be using it, your hair type, the style you want to create and how the heat affects your hair.

Colored and chemically treated hair tends to be weaker and more prone to damage, so it’s a good idea to invest in a high-quality styler with optimal temperature control.

Going Platinum

The Platinum Styler is one of the most innovative tools that GHD have to offer. It has 1” plates with a ceramic coating and includes a silicone protective cover. Each plate contains three heat sensors and it uses unique technology to deliver consistent heat.

By avoiding surges and variations in temperature, it promises to be kinder to your hair, improve shine and intensify color. It has a wishbone hinge which helps make sure the plates stay perfectly aligned and rounded plates so you can curl as well as straighten.

In terms of price and quality, it’s comparable to other high-end flat irons such as the CHI Original Flat Iron, the Babyliss Pro-Nano and the GHD Gold, but offers more versatility.

According to the brand, it is suitable for all hair types and lengths as well as color and chemically treated hair.

What I Like

  • heart
    One tool to straighten, curl or wave
  • heart
    Helps protect your hair from damage
  • heart
    Heats up in 20 seconds
  • heart
    Auto shut-off after 30 minutes of non-use
  • heart
    Good option for colored and chemically treated hair

What I don't Like

  • stop
    Can’t adjust the temperature setting
  • stop
    Doesn’t include case or travel bag
  • stop
    Higher price than other GHD models

Features & Benefits

Maintains Constant Temperature

GHD is considered to be one of the top brands in hair styling products, thanks to their high-quality performance and professional knowledge.


According to them, you don’t need to expose your hair to exorbitant heat to achieve the look you want. Their Platinum range goes a step further to ensure that their optimal styling temperature stays constant by using Tri-Zone Technology. Whereas most flat irons contain only 1 sensor, this model contains 3 in each plate and makes sure the heat stays even from root to tip. Avoiding heat surges should help keep your hair healthy, avoid breakages and even improve its shine.

Wishbone Hinge

Another unique feature of this model is the new wishbone hinge. According to GHD, it helps keep the plates aligned and gives you more control when creating your own styles. It also means you don’t have to apply as much pressure on your hair as you would with other models, so you can avoid pulling on your strands. This is a great plus as using a lighter touch can help avoid tugging on your hair which can make it fall out.

Smooth Ceramic Plates

This model has 1” floating plates made from aluminum alloy with a ceramic coating and high gloss finish. It effortlessly glides through your hair and can help improve smoothness and shine. The plates also have ergonomic, rounded edges which turn this flat iron into an all-round styler. It’s easy to create curls and waves as well as the classic straight look and means you don’t have to make room for more than one tool in your bathroom. I particularly like this for traveling as it means I have more space for essential items - such as shoes.

Universal Voltage

If you’ve ever traveled to another country and realized you can’t just plug in your flat iron without frying it, you’ll appreciate having a styler with universal voltage. All you need is an adapter to make sure you can plug it into to the socket in the country you’re visiting. If you’re anything like me, you’ll remember this last minute and keep buying a steady supply at the airport.

30 Minute Auto Shut-Off

This helps put your mind at ease in case you walk out of the house or go to bed and forget to turn off your flat iron. If the styler detects it’s been out of use for more than 30 minutes, it automatically switches off. It’s a simple safety method which many GHD customers appreciate.

Protective Plate Guard

Although it doesn’t come with a travel case, the Platinum Styler does come with a protective plate guard which fits onto the ends of the prongs. It’s handy for protecting surfaces when you’re using it and to store in once you’re done.

Long Swivel Cord

The cord is 9ft long, which means you don’t need to fret if you can’t find a socket in the spot with the best light or your favorite mirror. The swivel also makes it easier to get at those hard to reach places without the cord getting tangled around your wrist.

ghd Professional Platinum White Styler

More Styling, Less Damage

Its best selling feature seems to be that you can create almost any style you want whilst still protecting your hair’s health. By not scorching your hair, it improves shine and can extend the life of your color. 

Faster Results

As well as having one of the fastest heat-up times on the market (only 20 seconds), its innovative technology should allow you to get the style you want with one pass. Many users state it considerably brought down the time it took to style their hair.

Suitable For Color Treated Hair

You can use the best shampoo and conditioner for colored hair, but the chances are if you’re using heat to style your hair, you’ll be losing color as well as moisture. Because the Platinum Styler keeps the temperature at a constant 185ºC, it helps avoid damage and can prolong your hair color.

Two Year Guarantee

All GHD flat irons come with a two-year guarantee. Some users have reported a charging fault after 6 months of use, so it’s important to hold onto your receipt of purchase in case you need to get in touch with their customer service team.

What Other People Think

As it has a fairly high price tag, lots of people are wondering whether it’s worth upgrading their current GHD model or switching to the Platinum Styler. I’ve found quite a few positive user reviews which state this is definitely worth the money, especially if you rely on a flat iron for daily styling.

However, some users state that this model is slightly heavier than previous models, and find that the thicker tongs make it slightly harder to get close to your roots.

Other Alternatives

The Tress Press has 1” titanium plates and a digital temperature control. At $150 retail price, it’s considerably cheaper than the Platinum Styler, and offers versatility, a smooth finish and effectively tames frizz and flyaways.

It uses negative ions to seal your hair’s cuticles to create a soft texture and has rounded edges which you can wrap your hair around when you want to create waves or curls. It heats up quickly and has an automatic shut-off time of 1 hour, but some users reckon the titanium plates don’t glide through hair as easily as ceramic ones do.

What I Like

  • heart
    Adjustable temperature up to 450ºF / 232ºC
  • heart
    1 hour automatic shut-off
  • heart
    Titanium Plates
  • heart
    Appealing design
  • heart
    Fast heat up

The SinglePass Luxe by T3 is a lightweight tool which is great for creating a variety of styles in record time. It delivers consistent, even heat which is controlled by a microchip and promises long-lasting results.

It has high-quality ceramic plates which help achieve a shiny, silky finish and is great for reducing frizz. The product includes hair clips to divide your hair into sections and a heat resistant mat so you don’t end up scorching your dresser.

It works for all hair types and textures, but if you have thick, coarse hair you might have to turn the heat right up to achieve the look you want. At $180, it’s a great price for a high-quality versatile styler with ceramic plates.

What I Like

  • heart
    Ceramic 1” plates
  • heart
    Fast heat-up
  • heart
    2 year warranty
  • heart
    5 heat settings ranging from 260ºF to 410ºF (126ºC to 210ºC)

The 10X Styling Iron by Bio Ionic is infused with natural volcanic rock minerals. By emitting negative ions which drive water particles into hair fibers, it promises to smooth cuticles and keep your hair conditioned and hydrated.

It’s a great all-in-one tool which is suitable for long and short hair and works well for coarse and curly hair. It has bio ceramic plates which help create a sleek, smooth look, and users report they don’t feel any tugging on their strands which helps reduce the amount of hair that usually falls out during styling.

What I Like

  • heart
    1” vibrating ceramic plates
  • heart
    5 year warranty
  • heart
    1 hour automatic shut-off
  • heart
    Dual voltage 120V - 220V
  • heart
    Heat control up to 450ºF / 232ºCipsum


We often end up paying a high price for beautifully styled hair. Using heat tools can result in split ends and dry, brittle strands, especially if you use them every day.

Investing in a Platinum Styler could be a great option for you if you use a flat iron on a regular basis, as it is more gentle on your hair and protects it from damaging heat surges.

As it’s a versatile tool, you can create wonderfully straight locks or soft waves, making it the perfect choice if you like mixing it up and experimenting with different styles.

Click here to find out more about GHD’s Platinum Styler and read more reviews.